The internet is getting more saturated as it continuously expands. People are demanding more specific information precisely because of the vast amount of data available to everyone. Context is paramount and one such parameter is geographical location. Where you are is now a very important aspect of search. It certainly wouldn’t be very practical or helpful to anyone looking for a dentist if they were given the address of a dental office that’s two hours away.
Now more than ever, the rise of smartphones capable of geo-targeting search parameters based on your GPS location also puts more emphasis on local listings. Four out of every five consumers conduct local searches on their smartphones, and there is an estimate of a staggering 207 million mobile phone users in the United States alone as of 2016, up from 190 million in 2015.
Getting your information online is one thing, but making sure it’s the correct and relevant information is another.
The following pieces of local business website information are considered most important: physical address, map and driving instructions, opening hours, and phone number. Do you have all of these in your local listing profile?